Posted on November 17 2016
'Don't stress if you house is a bit of a mess, and take time to sit down with your children every day to keep that connection'
Tell us your start up story? How and when did you begin?
I started working on TBC when my son was one and I had tried going back to work but it hadn't worked out because I wanted to work around my children more and not have such an extensive travel schedule.
What does your brand stand for
/ what is important to you?
The most important thing for us is that we make products that are truly useful, beautiful and ethically and environmentally sound. Where we make our products is just as important as how they look. We use organic cotton and a small family run factory where we know all the staff have a good working wage. We are not making landfill fodder, our products last, and are made well.
How did you come up with your name?
We like to challenge the norms on peoples perspective on colour and how we use it, especially for children. We don't believe boys and girls should have set colours they are allowed to wear. We use bright but not garish colour combinations, interesting, not monochrome or pink / purple for girls and blue / brown for boys.
What do you love most about running your own business?
Being my own boss. I'm a total control freak - perfectionist, it's much easier not having to work how someone else wants me to!
What keeps you motivated?
Our customers. We love seeing people happy with their purchases, it's truly our aim that children and parents love our products equally. If the child is comfortable and the parent likes the design then we are all happy! We often get emails from customers thanking us for their purchases or our customer service and that is really what it is all about.
What inspires you?
In the words of my ex boss Sir Paul Smith 'inspiration is everywhere, if you can't see it look again'. It's impossible to say our influences come from one single place, we draw down inspiration from everywhere, from watching our children move in clothes that inspires pattern designs, to seeing an exhibition and designing new prints.
Tell us about the theme for AW 16?
AW16 we have an amazing collaboration with Pax and Haart, I've loved Emma's prints for ages and getting to work together was so much fun. The little fish we added to her classic swans are so cool. We also have a couple of prints, Coco and Helix, inspired by Op art, eye bending fun!
How do you keep the balance in your life?
I don't! I try really hard not to work at the weekends, but it does happen, I also work every night after the children are in bed and I'm often working with the children around.
What do you do with your kids when you're not working?
School, pre-school and my amazing mum who has looked after them both a few days a week since they were tiny, I couldn't have done this without her.
What are the key items you have in your handbag that you cannot live without?
My phone, sadly! Snacks for the kids, a notebook and my diary.
Any busy mum / dad survival tips?
Simplification is the way forward, don't strive for perfection, you will kill yourself trying to achieve it. Make sure the basics are there, don't stress if you house is a bit of a mess, and take time to sit down with your children every day to keep that connection.